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Think Less, Create More.

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Client
Nafis
Role in project
Brand Identity & Packaging Design
Services
Logo Design
Packaging Design
Visual Identity
Print Design
Year
2023
About this project

Giving a bold and energetic identity to a new oatmeal brand.

For Nafis, I created a packaging design that prioritizes clarity, freshness, and strong shelf impact. From the logo to the visual hierarchy and color palette, the design highlights the product's natural ingredients and positions the brand as trustworthy and consumer-friendly.

The final packaging expresses freshness, confidence, and everyday simplicity — helping Nafis connect with customers looking for natural, healthy meal choices.

Overview

The visual identity for Nafis Oatmeal was created to reflect the essence of a modern, health-focused Moroccan food brand — clean, natural, and trustworthy.

The packaging system emphasizes clarity, strong product visibility, and a consistent design language across every flavor.

Key design goals included:

  • A cohesive and professional packaging identity that stands out on shelves
  • Clear visual hierarchy to help customers quickly identify flavors and product benefits
  • A fresh, wholesome color palette that supports the healthy, natural positioning of the brand

Results

85%

Stronger shelf impact & brand recognition

70%

Higher customer engagement from the clean visual system.

60%

Improved flavor differentiation through clear color coding.

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info@yassinstudio.com

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UI/UX Design

Web Design

Branding & Visual Identity

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