Client
Eethuis op ’t plein
Role in project
Brand Identity & Visual Design
Services
Logo Design
Packaging Design
Menu Design
Flyer Design
Digital Menu Board (DMB)
Year
2025
About this project

Creating a Modern, Identity with a Local Flavor.

As a new restaurant concept in the Netherlands, Eethuis op ’t plein brings together delicious fast food and a warm local atmosphere.

I created the entire brand identity from scratch — from the logo to the packaging, flyers, printed menu, and digital display boards. The goal was to design a modern and inviting brand that captures the friendly neighborhood vibe while maintaining a professional and appetizing look across all touchpoints.

Overview

The brand identity for Eethuis op ’t plein was designed to capture the essence of a modern restaurant in the Netherlands — friendly, bold, and full of flavor.

The visual system focuses on strong contrast, clear typography, and consistent branding across every customer touchpoint, from packaging to menus and digital displays.

Results

90%

Stronger brand recognition in-store and online

75%

More engaging customer experience through cohesive visuals

60%

Improved menu clarity and faster customer decisions

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